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Our mission is to provide stylish, high quality jewelry at a fair and attractive price point. We believe jewelry doesn’t need an occasion, and strive to be the fashionable friend that our customers want and need. We believe you should invest in yourself, not your jewelry; and prove that concept by encouraging our employees, customers and community to become the best versions of themselves.
Dana Klein is proof that through hard work, love, and determination, dreams can come true. An entrepreneur at heart, Dana began DanaTyler in 2008 as America entered the recession. Although the odds were stacked against her, Dana, a newly single mother, was driven to provide for her three children.
The idea for DanaTyler began when Dana lost her diamond bracelet at a party. In that moment, she immediately felt the responsibility of fine jewelry. Quality costume jewelry gave Dana the same confidence, but without fine jewelry’s overwhelming risk of loss. With this realization and love for fashion, Dana began selling costume jewelry at the Local Flea Market.
