Our Purpose

Our mission is to provide stylish, high quality jewelry at a fair and attractive price point. We believe jewelry doesn’t need an occasion, and strive to be the fashionable friend that our customers want and need. We believe you should invest in yourself, not your jewelry; and prove that concept by encouraging our employees, customers and community to become the best versions of themselves.

Meet Dana

Dana Klein is proof that through hard work, love, and determination, dreams can come true. An entrepreneur at heart, Dana began DanaTyler in 2008 as America entered the recession. Although the odds were stacked against her, Dana, a newly single mother, was driven to provide for her three children.

The idea for DanaTyler began when Dana lost her diamond bracelet at a party. In that moment, she immediately felt the responsibility of fine jewelry. Quality costume jewelry gave Dana the same confidence, but without fine jewelry’s overwhelming risk of loss. With this realization and love for fashion, Dana began selling costume jewelry at the Local Flea Market.

Life in Retail

Dana’s ambition to build personal and long-standing connections pushed her to turn her Flea Market Kiosk to a Multi-Million-Dollar Fashion Brand. Having once lived in fear that she couldn’t financially take care of her children, Dana provides her employees with the tools for growth and success. The quote, “When we support each other incredible things can happen”, embodies who Dana is in both her personal and professional life.

Today, DanaTyler has 7 brick and mortar stores open and thriving. Adding to Dana's resume, she recently became a co-founder of a new retail store, but this time in the home decor department. DanaTyler Home opened in Spring of 2021 and currently has 3 store locations. To find out more about the home store, check out DanaTylerHome.com