Our Purpose

Our mission is to provide stylish, high quality jewelry at a fair and attractive price point. We believe jewelry doesn’t need an occasion, and strive to be the fashionable friend that our customers want and need. We believe you should invest in yourself, not your jewelry; and prove that concept by encouraging our employees, customers and community to become the best versions of themselves.

Meet Dana

Dana Klein is proof that through hard work, love, and determination, dreams can come true. An entrepreneur at heart, Dana began DanaTyler in 2008 as America entered the recession. Although the odds were stacked against her, Dana, a newly single mother, was driven to provide for her three children.

The idea for DanaTyler began when Dana lost her diamond bracelet at a party. In that moment, she immediately felt the responsibility of fine jewelry.

Dana's ambition to build personal and long-standing connections was the launching pad from taking her Flea Market Kiosk to a Multi-Million-Dollar Fashion Brand. Having once lived in fear that she couldn't financially take care of her children, Dana provides her employees with the tools for growth and success. "When we support each other, incredible things can happen" embodies who Dana is in both her personal and professional life.

Fashion gives women that extra boost of confidence they need when walking into the negotiating room, on vacation with friends, or advocating at a job interview. The DanaTyler culture promotes self- love, empowerment, elegance, and inclusivity. At DanaTyler, everyone has a seat at the table.