ELEGANT. CLASSIC. FOREVER.

Beautiful classics, made to be yours.

THE BRANDS WE CARRY

DEEP BLUE

The beauty of the sea. Discover a new collection shaped by Ocean treasures, formed in 14kt gold and set with lab-grown diamonds.

LAFONN

Stay golden with a new and improved TR Gold plating process that preserves the rich color of gold and enhances the wearability of gold-plated styles.

SIF JAKOBS

Jewelry designed to lift your spirits and elevate your lookβ€”wherever life takes you.

"HIGH QUALITY" DOESN'T ALWAYS MEAN "EXPENSIVE"

Unlike other costume jewelry on the market, DanaTyler jewelry holds high quality standards at an attractive price point. Our goal is to eliminate the stress that comes with owning fine jewelry, without sacrificing style.

FOREVER FAVORITES

Made for gifting moments that last.

SHOP THESE LOOKS

Stylish & Sophisticated designs inspired by the beauty of nature.

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Gina L.
★★★★★

I absolutely love the selection and prices of the jewelry at Dana Tyler! I also adore the Lafonn collection. It’s definitely my go to gift giving store for birthdays and holidays!

Kim Z.
★★★★★

I adore this boutique! So much fun to shop for gifts (or treat myself). The jewelry is beautiful; they have both classic and on-trend styles.

Kathleen M.
★★★★★

The go-to place for quality jewelry for yourself and gifts for others. Their basket collection is my favorite...goes with everything and great for travel. Bonus...the Punta Gorda store has the nicest and most helpful staff. A+!

Suzanne P.
★★★★★

Everything was great. A wide variety of merchandise and price ranges. A wonderful staff, very friendly and helpful.

Cheryl D.
★★★★★

Beautiful jewelry at great prices.