Meet the Woman Behind the Brand

Hi, I am Dana Klein

 — a mom of three, a Southwest Florida local, and the founder of DanaTyler. 

In 2008, newly single and facing the recession, I started DanaTyler from a single flea-market kiosk. The whole idea was born the night I almost lost my diamond bracelet at a party. In that moment of panic, I remember thinking, “Jewelry should bring joy and confidence — not stress.” That little spark turned into a mission: to create beautiful, high-quality pieces that women could wear and love every single day.

A Dream That Keeps Growing

What started as a single mom’s determined effort to provide for her kids has grown into so much more. For nearly 20 years, we’ve poured love into this business through good times and tough ones. When hurricanes devastated our area and wiped out several stores, our team came together, rebuilt, and came out even stronger and more grateful.

Today, DanaTyler proudly has six beautiful locations across Southwest Florida, with our seventh store opening in Fall 2026. We now have over 70 team members who truly feel like family. I’ve stood by them through every challenge because I know how much their jobs and stability matter.

Always Hands-On

You’ll still find me in the stores regularly. I personally select every piece we carry, manage the finances, and love spending time merchandising, talking with our team, and chatting with customers. There’s nothing better than helping someone find that special something that makes them smile.

We’re More Than You Think

At DanaTyler, we’re more than just another jewelry store. While our online shop is dedicated to our carefully curated jewelry collection, our brick-and-mortar stores offer a wonderful full experience with stylish women’s fashion, beautiful home goods, unique gifts, and of course, our signature jewelry. We’ve created warm, welcoming spaces where every woman feels celebrated, confident, and right at home — whether you’re treating yourself or looking for the perfect gift.

If you love supporting real, local, family-founded businesses that care about their community and their people, we’d be honored to have you as part of our family. Come visit us in-store to explore everything we offer, follow along on social media for everyday sparkle and real moments, and let us be part of your special occasions.

Thank you for being here and for letting us add a little joy to your days. We truly don’t take it for granted.

With Gratitude,

Dana Klein