about-us.pngDana Klein is proof that through hard work, love and determination dreams can come true. Her tremendous compassion extends past her children, friends and family. Dana’s goal with DanaTyler is not personal success, but to pave a path forward for her employees and community.

An entrepreneur at heart, Dana began DanaTyler in 2008 during the start of America’s latest recession. A single mother, Dana was driven to provide for her three children.

Years prior, when at a party a bracelet fell off her wrist. In that moment, she immediately felt the responsibility of fine jewelry. Quality costume jewelry gave Dana the same confidence but without fine jewelry’s overwhelming risk of loss. With this realization and her love for fashion Dana began selling costume jewelry at the Local Flea Market

Dana’s ambition to build personal and long-standing connections was the launching pad from taking her Flea Market Kiosk to a Multi-Million-Dollar Fashion Brand. Having once lived in fear that she couldn’t financially take care of her children, Dana provides her employees with the tools for growth and success. “When we support each other incredible things can happen” embodies who Dana is in both her personal and professional life.

Fashion gives women that extra boost of confidence they need when walking into the negotiating room, on vacation with friends, or advocating at a job interview. The DanaTyler cultures promotes self-love, empowerment, elegance and inclusivity. At DanaTyler everyone has a seat at the table.

Our Purpose

We build a fun and supportive community of fashion lovers one connection at a time. DanaTyler’s heart lies within our employees and customers. Our jewelry is the perfect homage to say Thank You!


We are your stand-in friend with fashion advice that enhances your natural beauty and compliments your wardrobe. We lift you up so you leave feeling like your best self, ready to take on the world.


We want you to date your jewelry not marry it. With us you will get quality at an affordable price. But don’t worry, you won’t feel like you are cheating when you mix it in with your other pieces.


We invest in elevating our employees, customers and community up through donations, events, and volunteer work.


We hold a positive outlook that fills our stores and is contagious to our customers. When you sparkle, your light shines through.

Meet Our Team


William Alzamora

Merchandise Coordinator
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Guillermo (Willi) Alzamora coached girls volleyball for over 12 years. 

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Kelly Carle

District Manager
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Kelly Carle enjoys spending her time with her sons watching them play baseball, basketball, and hockey. 

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Jennifer Finkl

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Jennifer is a Florida transplant from the Windy City of Chicago who loves paradise living. 

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Aida Barnhart

Procurement Manager 
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Aida considers herself a nature nerd and plans to one day see the Monarch butterfly migration to Central Mexico.

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